Episode 24

full
Published on:

10th Nov 2026

Why Painters Are Getting Jobs From Texts You Delete

You’ve probably deleted a text asking if you need your house painted. So why are painting contractors landing real jobs from them?

Jason Phillips sits down with Olle from BrushLeads to talk about SMS lead generation: what the messages say, how homeowners respond, and what has to happen after a lead comes in to turn it into a paying job.

They break down exclusive versus shared leads, the math behind customer acquisition, why fast follow up matters, and how reconnecting with past customers can help fill a slow season. Jason also shares why relying too heavily on Google, Facebook, or any single lead source puts your business at risk.

Whether you’re considering text-message leads or trying to get better results from the leads you already buy, this conversation gives you practical questions to ask before spending another dollar.

CHAPTERS

00:00 Episode highlights

00:34 Why those painting texts deserve a closer look

00:56 Welcome to Contractor Freedom

01:32 Meet Olle and BrushLeads

03:28 Why text-message marketing works

04:41 Angry replies and what the messages say

06:05 The risk of relying on too few lead sources

08:26 Shared leads vs. exclusive leads

10:34 Booking rates and qualifying homeowners

12:31 The math: cost per lead vs. cost per sale

14:30 Why Jason stopped buying Angi leads

15:43 Fast follow-up and how contractors waste leads

18:01 What successful contractors do differently

18:56 Who is a good fit for BrushLeads?

20:31 Testing lead sources before you need them

22:10 Marketing channels you can control

23:51 Turning old contacts into new appointments

25:34 What if SMS stops working?

26:37 How much should one lead source contribute?

28:42 Why door knocking still belongs in your strategy

30:24 Building credibility as a young business owner

31:20 The funniest homeowner replies

32:01 Questions to ask before buying leads

32:44 Bad leads, credits, and accountability

33:59 Trying BrushLeads and getting in touch

35:02 Measure results all the way to the signed job

35:45 Join the Contractor Freedom community

Subscribe to Contractor Freedom for conversations that help you build a stronger team, better systems, and a business that serves your life.

Contractor Freedom Podcast | Season 2, Episode 24

All Episodes Previous Episode

Listen for free

Show artwork for Contractor Freedom Podcast

About the Podcast

Contractor Freedom Podcast
Escape Contractor Prison and Live With Greater Freedom and Purpose
Contractor Freedom is the podcast for growth-minded contractors who are tired of chaos, overwhelm, and feeling trapped by the very business they built.

Hosted by Jason Phillips, owner of the multimillion-dollar Phillips Home Improvements and founder of Contractor Freedom, this show helps contractors break free from “Contractor Prison” through leadership, people, systems, and personal growth.

Each episode delivers real-world insights on building winning teams, creating scalable systems, increasing profitability, improving leadership, strengthening culture, and designing a business that serves your life instead of stealing it.

Whether you’re trying to grow your company, reclaim your time, develop leaders, or simply rediscover your purpose, Contractor Freedom will equip and challenge you to lead at a higher level and live with greater freedom and purpose.

About your host

Profile picture for Jason Phillips

Jason Phillips

Meet Jason Phillips, a visionary entrepreneur who transformed his one-man show into a thriving empire. His journey from struggle to success with a move into roofing and gutters, his company skyrocketed, earning a spot on the Inc 5000 list five years in a row. Overcoming roadblocks, he reinvented the business, achieving astonishing results. Now, he's dedicated to helping other small business owners to break free by helping them foster a team built on trust, faith, teamwork, and excellence. Join him to create "ABLE-Systems" for scalable, repeatable success and customer satisfaction. Don't let mistakes drain you; let Jason guide you to new heights!